A significant body of literature has developed which examines why meat
consumption continues to be so important to Americans. Our paper
contributes to this literature by examining how fear of stigmatization
may be a barrier to avoiding meat consumption. This is an important
subject because there is evidence that suggests that individuals who
avoid meat, especially vegans, are stigmatized for disrupting social
conventions related to food. In this paper, we present data from a
series of focus …
