Currently, there is an ongoing debate about whether ‘in-vitro meat’
(IVM) should be labelled and communicated differently from conventional
meat. Naming and labelling IVM can have significant implications and
consequences for consumers’ acceptance of this new product as well as
for future labelling policies. We provide, for the first time,
information on how the use of different terms (i.e., ‘cultured’,
’lab-grown’ and ‘artificial’) shapes US …
