Retail sales of fluid cow’s milk are decreasing while those of
plant-based milk analogues are increasing. In this study, we model the
relationship between households’ purchases of both types of products and
perform simulations. Results show that growing consumer demand for
plant-based products is causing cow’s milk sales to decline somewhat
faster than otherwise. However, plant-based products are not a primary
driver of sales trends for cow’s milk. The decline in …
