As a well-known source of nutrition and pleasure, meat plays an
important role in most people’s diet. However, awareness of the “meat
paradox”–the association of liking to eat meat but not wanting to kill
animals–often implies the experience of cognitive
dissonance.
In two studies, focusing on meat production and meat consumption
respectively, we examined whether participants used reduction of
willingness to eat meat and reduction of mind attribution to food
animals …
