The negative impacts of meat consumption for animals, the environment,
and human health are more pressing than ever. Although some evidence
points to an ongoing reduction in meat consumption in Europe, consumers
are overall unwilling to cut their meat consumption in a substantial
way. The present study investigates dietary identities and perceptions
of cultured meat in nationally representative samples from Germany (n =
1000) and France (n = 1000). Participants were recruited through an
Ipsos …
