The meat production industry is one of the leading contributors of
greenhouse gas emissions. Cultured meat presents itself as a potential
eco- and animal-friendly meat substitute which has the potential to
eradicate animal cruelty and reduce both the environmental footprint and
the risk of zoonotic illnesses, while delivering a nutrient-dense
product. The purpose of this study was to investigate how consumers
perceive cultured meat and if the frequency of meat consumption is
related to their …