A dietary shift towards reduced meat consumption is an efficient
strategy for countering biodiversity loss and climate change in regions
(developed and transition countries) where consumption is already at a
very high level or is rapidly expanding (such as China). Biodiversity is
being degraded and lost to a considerable extent, with 70 % of the
world’s deforestation a result of stripping in order to grow animal
feed. Furthermore, about 14.5 % of the world’s anthropogenic greenhouse …
