A majority of people the world over eat meat, yet many of these same
people experience discomfort when the meat on their plate is linked to
the death of animals. We draw on this common form of moral
conflict—the meat-paradox—to develop insights into the ways in which
morally troublesome behaviors vanish into the commonplace and every day.
Drawing on a motivational analysis, we show how societies may be shaped
by attempts to resolve dissonance, in turn protecting their citizens
from …
