European retail sales of meat and dairy alternatives have grown by
almost 10% per year between 2010 and 2020, but alternatives still
represent a very small share of the market. At [ING]{.caps}, we estimate
that the plant-based alternatives food market in the [EU]{.caps} and the
[UK]{.caps} will be worth €7.5 billion by 2025, compared to €4.4 billion
in 2019.
